AGI
Billings less pass-through is Agency Gross Income (AGI). AGI is the denominator for every margin, never billings.
Pass-through is media and contractors at cost, and it is subtracted from billings to give AGI.
AGI less delivery costs is delivery profit. The Finance Forecast (AGI report) uses planned delivery costs.
In the Finance Forecast, delivery costs are the planned delivery payroll plus non-payroll delivery hard costs.
Delivery profit less overhead is operating profit.
See delivery margin and the glossary.
Questions and answers
What is AGI?
Billings less pass-through is Agency Gross Income (AGI).
Why are margins measured against AGI and not billings?
AGI is the denominator for every margin, never billings.